With independent variables such as gender, tenure, and opt-in business services such as phone lines and internet services, the goal is to accurately identify customers who may churn. Customer retention and revenue generated from retention, re-subscription, and even cross-selling revenues contribute to the total customer lifetime value, which can be measured (LTV). The system’s success could be measured by examining the model’s accuracy in predicting whether or not a customer will churn. The model’s ultimate goal is to help telcos drive revenue and profit.

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