Steam is a digital distribution platform designed specifically for gamers and game developers. While it was initially limited to PC games, the platform quickly expanded to include home video game consoles such as the Xbox and Sony PlayStation. Companies can use text analysis to learn how their customers feel about their brands and products, as well as whether specific reviews are positive or negative, and which topics customers mention and why. Keeping an eye on feedback and sentiments allows businesses to identify pain points, areas for improvement, and new opportunities.

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